4. MAKING TOGETHER - Open, Connected, Collaborative

The track will reflect on changes in creativity and production, traditionally seen as the province of professional design but now driving new ways to work, socialise, be creative and live across society. This is informing the emergence of novel design scenarios to create products and services (e.g. personal manufacturing, peer production, fablabs, crowd sourcing, collaborative business models) on many levels: people, companies, organisations, institutions, communities.

Design is challenged with new business models, long tail markets, new networked organisations, diffused distribution, non-technological innovation, that are underpinned by new ways to manufacture and design products and services. Creative practitioners are increasingly working both through direct creative input and through facilitating new processes. Design and creativity can in fact rethink and give meaning to tools and technologies that help people connect, understand, share and create. Design is also taking the position of facilitator and enabler where in the past it was a technological gatekeeper.

Although pervasive, this topic is still emerging and being explored, both from an academic perspective (underlining the theoretical bodies that can help such approach emerge), and from the perspective of practitioners (detailing the development of systemic and collaborative projects). Examples can be found in Service Design, Transformation Design, Open Design. Moreover these phenomena are underlining a revolution in work and human relationships, mirroring a move to more distributed, collaborative processes.

Can collaborative practices trigger new business models and new innovation in products and services? How can collaborative making enabled by social technologies be explored/practiced/developed from a design perspective? What are the implications/benefits/impact of collaborative making for design? How may the boundaries and role of design be re-defined? Can designers design collaborative networks?

A short biography of convenors

Dr. Marzia Mortati is Research Associate in Design at Politecnico di Milano. Involved in several national and international researches, she researches on Collaborative Networks, Design and Innovation, the design of connectivity. Since 2007 she is in the faculty of the Master Degree in Politecnico di Milano (Product Service Systems Design).
Email: marzia.mortati@polimi.it

Dr. Leon Cruickshank is a Senior Lecturer in Design at ImaginationLancaster, Lancaster Universities Creative Research Centre. His work explores democratized and open innovation through both theoretical and practical design interventions. Currently this research is focused around the design of knowledge exchange as an extension in interactions design.
Email: l.cruickshank@lancaster.ac.uk

Dr. Stefano Maffei is Associate Professor in Design at the INDACO Department, Politecnico di Milano and Faculty member in the Master in Strategic Design and Design Ph.D. Author of several international publications and designs both as practitioner and researcher, he deals with design both as cultural research and experimental projects.
E-mail: stefano.maffei@polimi.it

Dr. Martyn Evans is Senior Lecturer in Design at Lancaster University. His research interests explore the approaches designers use to consider the future. He is Course Director for MA Design Management, and has acted as an academic advisor for curriculum development both nationally and internationally.
E-mail: m.evans@lancaster.ac.uk